Trying To Get Ahead


Have you been told that in order to grow your wealth you have to accept financial risk? You don’t. You can get ahead without putting everything you’ve worked hard for at risk.

The Traditional Formula

Traditional financial planning often attempts to satisfy a stated future financial goal or target (like college tuitions or retirement) by using the following mathematical formula:

Target = Money X Time X Rate of Return

The common theory is that if the future target is known, one can “back in” to a financial strategy by having 3 of the 4 variables listed above. For example, if a person needs to accumulate $1,000,000 for retirement (Target), and that money won’t be needed for another 25 years (Time), and if money is assumed to grow by 10% each year (Rate of Return)… then it can be calculated that this person must save about $9,250 each year, in order to hit the goal.

Sounds simple, right? In reality, there are a host of problems with this approach to financial decision making. These problems have contributed greatly to consumers finding themselves way behind in their wealth building journey. And, the solution has nothing to do with asset allocation.

Here’s why...

The Real Cost of Living™

Many people feel frustrated and ask “Why am I not getting anywhere financially?” A long list of economic realities conspire to answer this question as they join together to put great pressure on your money.

These forces include inflation, rising taxes, new inventions being created, old products wearing out, a desire to have an improved standard of living today, and certainly the impact of unexpected life events. If your balance sheet is not growing, the impact of these financial obstacles will be magnified.

In response, simply “hoping” that you will enjoy an attractive rate of return on your money is not the best (or only) solution. For many consumers, the past decade has produced disappointing market returns. All the while, personal balance sheets have suffered as the Real Cost of Living™ tightened its grip on American households.

Traditional planning deters savings.

Unfortunately, most financial planning platforms have ignored the Real Cost of Living™ and, essentially, taught the public that it is OK not to save. Why bother saving sufficiently when you can expect a 10% return over 25 years? In the example above, a person may be “coached” into saving less, only $9,250, merely because it is anticipated that future market performance will create the desired result.

Marketing pieces proliferate showing the long term attractive results of staying invested. While the fine print of disclosure states that there are no guarantees, the public hears a different message that can almost sound like a guarantee.

In our example, if a person only realized a return 5% (not 10%) during the same hypothetical 25 years prior to retirement, then the $9,250 of savings would only create just $463,000 (not $1,000,000). A shortfall of over 50%!

We have seen this reality play out across the nation for the past few decades. For many, it is like walking backwards while enjoying the beautiful landscape behind them. What they don’t see is the cliff that they are heading toward.

As a result, personal savings is at all time lows (less than 5%) and in many cases actual investment gains, which seemed so available, have not materialized. As time continues to slip away, a shocking number of Americans are ill prepared to pay for college or enjoy their own retirement.

Become a saver before an investor.

Today, far too many consumers “invest” in market based assets and may never “save” using promise based assets. This approach may lead to inappropriate levels of risk and may lack the liquidity to be able to respond to changing life events.

Unemployment. Parent care. A flood, hurricane, or tornado. A medical emergency. These, and other unexpected surprises in life can be devastating... especially, without enough liquid savings.

Therefore, it is prudent to have as much as one year annual household income saved. Maintaining an appropriate level of safe, liquid, promised based funds on the balance sheet is a key element of being well balanced financially.

Save, save, save.

Regardless of the order that is chosen for saving or investing... the real key to wealth building is having ample amounts of “new money” reach your balance sheet each year. It can be proven that the level at which you save is more important than the rate of return you hope to receive. When it comes to knowing you are reaching your personal wealth building potential... nothing beats simply saving more!

Rate of return results are so unpredictable and often difficult to achieve. You work hard for your money...and it shouldn’t be put at risk. Saving the right amount each year may actually allow you to lower the risk on your money.

Take control.

To gain real control of your financial future, you should systematically allocate 15-20% (or more) of your gross annual income to wealth building opportunities. And the more you make... the more you should save.

So, if the person in our example has an income of $200,000, they should never be told that saving $9,250 is OK...regardless of a rate of return prediction. Instead, improved savings should be the focus. At 15%, a minimum of $30,000 should be saved each year. As income increases over time... savings should increase as well. What is it that is blocking this person’s ability to save? Dramatically increasing the amount you save might seem daunting. However, it is achievable by selecting strategies that lower your taxes and insurance costs, eliminating debt, owning a home that is affordable, and enjoying the benefits of living a budgeted lifestyle.

The LBS Way.

We can help you with these proven strategies:

1. Protect first. Everything you have worked hard to achieve can disappear in a moment if you don’t have the right financial protections in place. We help you implement the best financial protection... at the lowest possible cost.

2. Reduce taxes. We identify proven strategies and products to reduce the impact of tax liabilities over time. The result: less to the government, more for you and your family to use in a way that creates real value in your lives.

3. Tackle debt. We help you restructure your mortgage and loans and create a new approach that will eliminate debt... so you can avoid the high cost of paying interest.

4. Save 15-20% each year. Saving enough allows you to defend against the Real Cost of Living™, become better protected, reduce the risk on your money, and realize your wealth building potential.

5. Create a budget... and stick to it. To save more you will have to get organized... and stay organized. The best budgets are those that give you a hierarchy to follow so you can make value based cash flow decisions.

When these strategies are implemented and carefully followed, individuals are better off financially regardless of the market. Our clients who have embraced the cash flow strategies are projected to accumulate much more in wealth in 25 years than their counterparts who prefer to stay disorganized and simply chase that illusive 10% return.

That’s not even the best news. The best news is that throughout their journey, they have financial security. Their money is protected even if life throws a curveball.

That’s not fantasy. That’s a fact.

The Living Balance Sheet® and The Living Balance Sheet® logo are registered service marks of The Guardian Life Insuance Company of America (Guardian), New York, NY. © Copyright 2005-2014, The Guardian Life Insurance Company of America.

Guardian, its subsidiaries, agents or employees do not give tax or legal advice. You should consult your tax or legal advisor regarding your individual situation.

Pub 6392GEAR 2014-0658